GoPractical & IED

GoPractical + IED

The film brand GoPractical™ in partnership with IED – European Institute of Design inaugurates, at the Milan headquarters of the Institute, a didactic activity reserved to the three-year course in Visual Arts to transmit the know-how of Analog Cinema to the students of the second year of the Video Design course.

The activities will be conducted by practical director Marcello Baretta in coordination with the course leaders, director Piergiorgio Gay and video designer Enzo Carucci.

IED – European Institute of Design is an international leader in the training of audiovisual professionals: the three-year course in Video Design deals with both the direction of classic products with linear narration and the production of interactive videos for video art and events and through the collaboration with GoPractical™ further expands its training offer by introducing a course on Cinema techniques and technologies, with a particular focus on visual effects and on the history and evolution of special effects.

The initiative is aimed at training professionals who have the necessary notions to critically evaluate the choice between the use of digital and analog technologies that characterize and influence the video, video art and performing arts sectors.

The collaboration between IED and GoPractical™ completes a didactic path on the entire workflow of the film and video production industry: from project conception to shooting, from editing to soundtracking, from CGI to practical special effects.

As part of the educational activities, students will also be presented with the essay “The Practical Director“, a text that traces the history of analogue cinema and introduces a directing style based on the recovery of the arts and techniques used before the advent of digital.

The agreement with the IED anticipates a series of educational and cultural events and initiatives that will involve important national realities linked to the film industry, confirming GoPractical™’s commitment to encouraging new generations to develop their artistic and creative potential through the discovery of the roles and creative processes of the film industry.