GoPractical™: the analog Cinema brand debuts
Future and tradition merge together, bringing a new reality to the italian film industry: GoPractical™ is born, the film brand based on an approach that places craftsmanship and creativity at the center of productions, resorting exclusively to analog solutions and putting aside digital.
Magic that you can touch with bare hands: this is the goal of practical director Marcello Baretta, already author of courses and essays on Cinema and now coming out with “Il regista pratico” (“The Practical Director”), the work published by Tra Le Righe Libri that recounts the techniques, advantages and values of practical Cinema.
In order to preserve and relaunch the analog know-how, GoPractical™ also inaugurates THE PRACTICAL PEOPLE, an international network open to workers and artists who still operate wholly or in part in the traditional way, without digital.
GoPractical™ is also dedicated to teaching the history of Cinema through educational activities and formats, spreading techniques and technologies with particular attention to the difference between analog and digital and stimulating new generations to rediscover the concreteness behind the spectacularity of great Cinema.
Many activities and initiatives are planned for the new year, including important partnerships with the most established Italian universities of Cinema.
Announced with a spectacular promo that brings into play animatronic special effects, stopmotion and timelapse, GoPractical™‘s entry into the audiovisual market marks a turning point in the way of conceiving and making Cinema, opening the way to collaborations with Production Companies, workers and talent.